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Why should you do SEO research?
There is a story told of the introduction of the Chevy Nova to Latin America. The Chevy Nova was one of the best selling compact cars in the United States and in countries where the people had even less money that they could spend on the purchase of an automobile, it was a sure sell. The cars were shipped. The sales were not made. To make a long story short, "No va" in Spanish mean "does not run" or "does not go". No Hispanic person wanted to buy a new car that did not run. Why did Chevy not know this? They did not do the research.
Like automobile manufacturing, there are some things in search engine optimization that are not easily changed, or are possibly even impossible to change.
You might request a bunch of reciprocal or one-way links with certain keyword phrases prominent in the short description that you provide to your link partners and you later find that the terms that you chose are not good, or at least not as good as they could be.
Or you might do some of the fancy new techniques that you learned in the conference, only to find out that certain search engines consider those fancy techniques as spamming and blacklis you, dropping immediately from the rankings.
Or you might change content and tags in such a way that terms that you were listed highly in and were receiving some traffic, no longer receive traffic, and the term(s) that you switched to are not nearly as effective as what you already have. Perhaps a simple tweaking was all that was required to improve in a term that already happened to be a very good choice.
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Ecommerce Development